EA Ponders a Sports Metaverse, CEO Wilson Teases 'Watch This Space"
Electronic Arts CEO Andrew Wilson hinted at the possibility of an EA Sports metaverse during the company's recent earnings call. Addressing a question about unifying EA's diverse sports game community, Wilson outlined the potential of integrating their properties into a cohesive, interconnected space, suggesting that EA is considering this route for the future.
Wilson emphasized EA's vast player base, with over 700 million gamers, and highlighted the significant role of EA Sports as a leading sports brand and gateway to sports fandom for younger generations. He observed that players often engage with EA's games and communities across various platforms, underlining the opportunity for EA to leverage these interactions both within and beyond their games. This approach aligns with EA's third core strategic pillar, led by the EA Sports brand.
While no concrete plans were announced, Wilson's comments imply a focused and tactical strategy towards a sports metaverse, differing from previous grand visions by other companies. The recent success of EA Sports titles, notably EA Sports FC and Madden, and the dominance of live services in EA's business model, underscore the potential and rationale behind exploring a metaverse concept.
Source: IGN