In a unique cross-promotion, the game Honkai: Star Rail promised in-game rewards tied to the performance of two Chinese Dota 2 teams, LGD and AzureRay, in The International 12 (TI12). With TI12 coming to a close, the gaming community has reason to celebrate—Team LGD, sponsored by Honkai: Star Rail, clinched third place, and Team AzureRay secured fourth place.
Honkai: Star Rail Rewards Players Following Chinese DOTA 2 Teams' Strong Showing in TI12
As a result of this achievement, all Honkai: Star Rail players are set to receive a generous gift of 600 Stellar Jades, as per the event rules. This giveaway is seen as an interesting blend of esports and gaming fandoms, leveraging the competitive success of esports teams to drive engagement in a totally different gaming environment.
This initiative not only rewards existing players but also serves as a compelling incentive for new players to join the game. Honkai: Star Rail has thus succeeded in crafting a unique event that forges a bond between different aspects of gaming culture. It remains to be seen if similar tie-ups between esports and other game titles will become more commonplace in the future, but for now, players have a new reason to celebrate.
Source: Weibo