OpenAI, the creator of ChatGPT, has unveiled a new generative AI tool called Sora, capable of transforming written prompts into original videos. The tool's potential to accelerate the spread of deepfake videos has alarmed experts, including Oren Etzioni of TruMedia.org, who expressed being "terrified" by its capabilities.
Introducing Sora, our text-to-video model.
— OpenAI (@OpenAI) February 15, 2024
Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions. https://t.co/7j2JN27M3W
Prompt: “Beautiful, snowy… pic.twitter.com/ruTEWn87vf
Sora's advanced technology can generate 60-second videos with intricate scenes and emotions, yet it's currently restricted to a select group of testers. The tool's implications extend to the political realm, with concerns about its impact on the upcoming 2024 presidential election and the spread of misinformation.
Safety experts are evaluating Sora to gauge its potential for misuse, while the tool's release to the public remains uncertain. It poses threats not only to celebrities but also to ordinary citizens through deepfake scams. Industries relying on video authentication, like banking, may be particularly vulnerable.
Content creators, voice actors, and marketers could face immediate effects, as Sora enables cost-effective AI-generated content, potentially reducing the need for human actors. The tool could even revolutionize media consumption, allowing platforms like Netflix to offer user-generated content based on prompts.
Source: OpenAI