2023 Global Esports Industry Development Report.

2023 Global Esports Industry Development Report

This marks the seventh year of the Global Esports Leader Summit's release of the "Esports Industry Development Report," and it also signifies a new chapter for the esports industry as it officially enters the Asian Games as a competitive event. Over the past seven years, esports has emerged as one of the most prominent forms of popular culture, surpassing numerous entertainment options.

Tencent has diligently employed various quantitative and qualitative research methods, including user surveys, public opinion analysis, and expert interviews, to collaboratively produce the "2023 Global Esports Industry Development Report."

The report highlights the following five key points:

1. "Esports in Asia" serves as a significant milestone, demonstrating the evident trend of internationalization in esports events and fostering cultural exchanges among different countries. Favorable policies and public opinion have accelerated the integration of esports with international and intercontinental comprehensive sports events. Moreover, netizens across various Asian countries widely recognize the role of the Hangzhou Asian Games esports events in promoting cultural exchanges, gaining international recognition, and boosting international tourism. The anticipation for the internationalization of esports events among netizens is exceptionally high.

2. The "Regional Development Index of Esports Industry" ranks China at the forefront in overall rankings, leading the world in dimensions such as urban cluster effects and perceived policy support. The home and away model, policy support, and corporate backing have enabled numerous domestic cities to nurture localized teams, forming a distinct Chinese model of esports city cluster development. This serves as a crucial advantage for the growth of China's esports industry.

3. The rise of female empowerment is evident, with women playing increasingly vital roles in the esports industry. The viewing time for women's esports events in 2022 was 1.5 times that of 2021, and various esports disciplines have witnessed the formation of women's teams. From being spectators to active participants, women's engagement in esports has significantly surged worldwide, making female influence a notable highlight in the global esports industry's evolution.

4. The esports industry is rapidly integrating with numerous traditional fields, leading to diverse forms of collaborative development and stimulating consumer potential. Luxury brands, automotive companies, financial institutions, and other sectors have joined the "Esports+" trend, while esports enthusiasts' willingness to spend on traditional cultural tourism and licensed merchandise has also seen a significant increase.

Source: WeChat