Today, according to miHoYo’s announcement, it has introduced a new brand: HoYoverse, which aims to create and deliver an immersive virtual world experience to players worldwide through a variety of entertainment services. The new brand was also shown at the beginning of Genshin Impact's latest trailer for version 2.5.
The game publishing business for miHoYo’s overseas markets has all been integrated into HoYoverse, according to the Chinese game news outlet Gamersky. In the announcement, miHoYo mentions the game titles it has published, Genshin Impact, Honkai Impact 3rd, and Tears of Themis, indicating their great popularity worldwide. Besides that, the company summarizes its other efforts in content creation, such as creating the virtual character Lumi, the N0va Desktop App, anime, manga, light novels, music, and others.
"Our mission in establishing HoYoverse is to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment, which will provide players with a high level of freedom and immersion," said Haoyu Cai, co-founder and CEO of HoYoverse.
"We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience."
According to the announcement, HoYoverse will expand its content production, technology research, and publishing duties through offices in Montreal, Los Angeles, Singapore, Tokyo, and Seoul.