Mixue (蜜雪冰城), a well-known brand, has excitedly announced the release of its first animated series, "Here Comes King Snow" (雪王驾到), starring its own IP character "King Snow" (雪王). The series is set to premiere across the web at 10 a.m. on August 25.
The announcement came via the company's official Weibo account, which also released the first promotional video (PV) for the animation. The video gave fans a glimpse of what to expect from the highly anticipated show.
According to the content of the PV, the animation will not only feature the Snow King character but also introduce several secondary protagonists and antagonists, including a character resembling a cat known as "Mr. Rabbit" (兔老板), evil dragons, and more. The plot is expected to revolve around the Snow King's quest to reclaim his staff.
The Snow King meets Mr. Rabbit
The news has sparked lively discussion and interest in the comments section of Mixue's official Weibo post. However, the company has not yet revealed additional details about the series, such as the number of episodes, duration, or further storyline information.
The official poster shows that the production company behind "Here Comes King Snow" is Nice Boat Animation, which has previously been involved in the creation of successful works like "Dahufa," "White Cat Legend," and "Fog Hill of Five Elements."
The release of "Here Comes King Snow" represents an exciting expansion for Mixue, leveraging its well-known IP to venture into new media territory. Fans of the brand are undoubtedly eager to see how the Snow King's animated adventures will unfold, and they'll have the opportunity to do so when the series premieres later this month.
"Here Comes King Snow" Poster
As the date of the premiere approaches, viewers and fans are hopeful for more insights into this animated world, and they'll be watching closely for further announcements from Mixue.
Source: Weibo