Every year, Apple's events are high-profile events in the tech industry, with countless people looking forward to the latest device and service. In the past, Apple used games like EVE Online to demonstrate its devices’ performance capabilities, but Genshin Impact is leading the stage this year.
When introducing the latest iPad Air, Genshin Impact was used to display the excellent performance of the M1 chip. Raiden Shogun appeared on screen, wielding her weapon Engulfing Lightning. In a subsequent iPad Air commercial, Raiden Shogun reappeared in the iPad of a player, battling the powerful boss Thunder Manifestation.
Keen Genshin Impact players quickly pointed out that Apple's Genshin Impact demo player doesn’t seem to know the game well since they used Raiden Shogun, an electro-wielding character, to attack a boss who is immune to the electro-infused attacks. In addition, the player had two other electro-wielding characters in their party - Yae Miko and Keqing, while the fourth character was the Traveler, who also has an Electro form. A Chinese player tried this strange all- electro-wielding lineup and finally defeated the boss after 12 minutes of a hard-fought battle. It appears that the player in the ad will face a difficult boss fight, even though the purple on purple is visually stunning.
Maybe Apple's favorite color is purple?
Apart from these minor controversies, this is the first time Genshin Impact has been on an Apple Event. As one of the most influential mobile games worldwide, Genshin Impact previously won the Apple Store Game of the Year 2020 and appeared on Apple's posters and official website to promote iPhone 13's battery life and iPad Pro's gaming performance.
Genshin Impact pic on Apple's official website